Ultimately it comes down to passion. It’s about doing the things you love, because it’s no secret that if you do something you love, you will be better at it.

If you leave out the emotional content, you may have the best specifications in the world but people may not buy your product or service. Does the Apple IPod have better specs, or better data storage per dollar spent than other MP3 players? I don’t think so, but it speaks to emotion.

LOOK AT THE BIG PICTURE Every now and then, take a mental step back from whatever you’re doing. Ask yourself some basic questions: How does what you’re doing solve the problem? How does it advance your thinking? Is it the most important thing you could be doing right now? If it’s not helping, why are you doing it?

To improve is to change; to be perfect is to change often.

Define, Research, Ideate, Prototype, Choose, Implement, Learn.

Design is not just what it looks like and feels like. Design is how it works.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

A good estimate is an estimate that provides a clear enough view of the project reality to allow the project leadership to make good decisions about how to control the project to hit its targets.